Concept 32 Wallpaper Installations
While presenting my work, including wallpaper and fabric designs, to a local Longmont business networking group, my presentation caught the attention of Jay Hawkinson, Marketing Director of Concept 32. He invited me to present my designs to their in-house design team and owners, who selected three patterns to elevate select existing showroom vignettes. These installations showcase how custom wallcovering can transform and refine interior environments.
As part of this collaboration, I presented a curated selection of my wallpaper designs, along with substrate samples, to the Concept 32 design team. The designers used these materials as inspiration and selected the patterns and substrates they felt best complemented each showroom vignette.
My Role in this Collaboration
• Curated wallpaper designs for the designers to consider
• Provided samples of each pattern across multiple substrates
• Shared color and pattern concepts to inspire more expressive vignettes
• Supported the designers as they evaluated each space for the wallpapers
• Documented the installations for future educational and design content
Why This Matters for Those Considering Interior Decorating
Showroom collaborations like this one help those considering interior decorating services visualize how pattern, scale, and color can enhance a space. These vignettes reflect the same guided process I use when working with designers, trade partners, and those using the space to select wallpaper and fabric for homes or commercial projects.
Click here to jump to before, during, and after images from all three installs or keep scrolling 👇
Located in Longmont, Colorado and serving Denver and the Front Range.
Concept32 specializes in the whole house solution: kitchen, bath, closet and storage systems.
From Inspiration to Actualization
Concept 32's Showroom Entry Drop-in Before Install
Art Deco Fans (Original Design) Colorway: 04; Pattern #19302926 To be printed on Gold Metallic Wallpaper
Josh Buelo of Honed Ltd begins the wall priming phase
Two coats of primer ensure easier application (and removal when it's time to change up the pattern)
For a completed look for this vignette, the wallpaper application was extended to the full width of the wall
The first roll is applied Textured gold metallic wallpaper that adds both color and elegance to the space
Then the second roll application begins The installation required four 2'x6' rolls + one 2' x 9' roll to complete
Josh completes the final trimming
The fully-finished installation!
Concept 32 Showroom's Vanity Wall Before Install
Feeling Africa Colorway: 04; Pattern #19343061 To be printed on Natural Sisal Grasscloth
Wall priming begins two coats over two days to allow for proper drying
Josh applies the first roll is applied
Then the second roll
Then the third and fourth rolls...
Final trimming ensures for a clean finish
Clear corners protect exposed wall edges and prevent the natural fiber ends from fraying
The fully-finished installation!
Michelle's Office Cabinetry Center Nook Before Wallpaper Install
Watercolor Florals Colorway: 05; Pattern #16821559 To be printed on Non-pasted Wallpaper
Josh applies the first coat of primer
The second coat of primer is completed
"Booking" non-pasted wallpaper Each roll is pasted and placed in plastic, to rest for 20 minutes before application
Seams are carefully aligned and adjusted, as needed, while the paste is still wet
The view from Michelle's desk As the wallpaper dried, Michelle decided she wanted new shelving for the space
Installation prototype with original shelving